Top 7 successful social media marketing strategies

The process of SMM drives traffic or attention to your brand or product via social media platforms. It is a set of measures that use social media to promote companies and also solutions to other businesses. It focuses on the creation of content that is spread through social networks. This allows the creator to watch the message of their brand reach a new audience organically. In fact, people believe that the messages on social media carry more weight because consumers can naturally engage with each other. There is also an immediacy. As long as a company has a clear, understandable strategy, this field will grow. Social media will become an integral part of the consumers’ lives. Also, it will help businesses to grow and develop. Here are some tips to get you started.

Stay Active

Always make sure you are available in a single click. You want everyone to be able to reach you. Never waste the time of your customers. If they ask you a question; respond. Customers want to feel that they are important. Responding quickly makes them feel valued. Keep on top of the comments all your customers make. Help the flow of dialogue continue. Being in constant contact makes people get more involved with your brand. Thereby, more and more people will join the conversation. At times you may want to ask your clientele questions to provoke dialogue further. Think about this for a moment. Do you have ideas how to effectively do this?

To see a great example, look at Bill Gates on Twitter. He responds directly and receives many likes and comments. The content he publishes is valuable. Also, he makes sure to react to the feedback he receives. Staying in touch with your followers is crucial. Make sure if it is not you who directly responds, your staff knows how to effectively do it. Keep consistent rules so that your customers are always treated the same.

Adjust Your Content

It is not necessary to be on every social media platform. Consider the ones that best define your brand and focuses your attention. Every social media platform serves a different purpose. Instagram users are seeking visual content; pictures and short videos. Therefore, it is best suited for businesses that focus on clothing, traveling or food. LinkedIn is primarily business focused. Its users want in-depth information. Facebook is a great tool for personal contacts and organizing events. Consider what platform meets your needs and utilize it to get the most out of your social media experience.

Who Is Your Audience

Ask yourself four things: Who is your customer? What do they want? How do they live? And what interest do they have? Once you gather this data, you will understand your clients better. Make sure to collect things like email, gender, and a country as well as who referred them. All of this information will help you to understand the most active market segment. Then you’ll know who wants to spend their money. This will help you create various questions to your clients as well as determine what discounts you should offer. Make sure you know where the visitor traffic originated. For example, Facebook, make sure you send them a reminder as well as keep a client database. Consider who you target and the ways you can best satisfy them.


You will amass more subscribers if you write valuable brand information. As long as you post interesting content often, customers will check your company out often. Make sure to give them a reason to check out your website. A Blog is another avenue of communication with your clientele. When you post topics that are market relevant; you demonstrate your expertise int he field. Keywords and well-written articles are crucial.

Fast Sharing

Considering how fast paced the world is, timing is everything. Make sure your content reflects that. Strive to be the top post at all times. Keep reposting, liking and watch the comments grow as you engage your customers. The more popular you are, the better you will be able to get your brand top placement. The question you may be asking is “how do I do that?”. Ask yourself what makes people share. Crucial parts of this process include exclusive information and valuable information. Pictures are extremely beneficial. Recently, Social Media Marketing Vancouver stated that 93% of the top 5000 posts on Facebook contained pictures. The remaining 3% were simple status updates.

Video and Audio Content is Integral

What is the story about your company or product? Do people understand the passion you feel? Typically, after someone watches a video the invariably feel more confident choosing a product. Consider a demonstration video. Give your visitors tutorials. If you sell software, teach your clientele how to use it. Another company may make them feel like there is no interaction. Stand out and make them feel like they are important. It is also important to make sure your website can be viewed on a mobile device. Dare to grab their attention.

Promotion is Key

You must learn how invaluable social network promotion is. Understand what tools you should utilize then adjust the progress of the company. Make sure you have an ROI as compared with other marketing activities. Your “source of information should serve as monitoring data, statistics, communities, blogs, web analytics or special marketing events.” says Sara Kwan, who is the president of one of the most successful social media marketing firms.

The number of quantitative and qualitative criteria can help you effectively judge a myriad of different things. There are eight things to consider when striving to meet stated objectives. First, the number of subscribers is of utmost importance. Also, you must make sure your portrait aligns with the audience you are seeking. Next, consider the number of visitors to your page or group. After that, determine the number of actions in the network. Does your brand resonate with them? Quantity and quality of traffic are crucial. You must be able to view the target number actions by these customers. Lastly, you must know the number of sales.You need to be able to create compatible content. Understand, some videos do require a huge investment so you must determine whether or not it is something you can do on your own. When you see reviews starting to happen; you can rest assured you are now visible. Information will start to circle around. All of this advice is not enough. The key is knowing how to apply it. Begin with data collection to understand the habits of your users. Once you have this tool, you will know who referred this person.

Effective campaigns need estimating goals. Make sure you have a clear plan. Then, decide which tool is best for your company to collect data. Keep track of a time limit. A “successful Social Media campaign has three phases; before, during and after.” says Maggie Long, a social media consultant at Magnolia. Each of these is integral to the overall success and contains specific tasks to execute correctly.Be empowered to create! This Is your business; it needs to be more than just work. Remember, you can do this.

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7 SEO Tips for A Newcomer

Even though you may think that you’ve good keywords for your niche, optimized titles as well as body copy and an XML sitemap, you cannot break past your competitors for the most coveted keywords in Google SERPs. Luckily enough, you may not need a lot of time to perform the following SEO hacks because they need basic skills. These hacks are very cheap to perform because they don’t need money nor a lot of time to implement them. Here are the hacks:

You should distribute your home page’s link authority to your important pages

One of the most crucial strategy in search engine optimization should be making sure that your link authority is successfully directed from your web page to other important subpages. This is important because your homepage can attract more links than any other page on the site you are using. You should understand that Google can use Ajax and JavaScript because they are advanced but since you’re not much advanced, plain HTML links are your best choice.If you have been able to include your most important category pages in the top navigation, including your links of the most important products on your home page could be the problem. However, if you don’t have product pages, you should use articles and landing pages to pass more link authority.

Avoid using large images

You should avoid using a large image on your home page because it does not facilitate easy use. Most often, designers or content creators do not change the size or the resolution of a file before adding it to a page and hence causing slow loading and a bad experience to the users. When you use an image in its reasonable size, you increase the user speed as well as experience making your site both fast and appealing. Therefore, you should use tools e.g. WebPageTest to check the sizes of files on a page to make sure that you have reasonable sizes. Alternatively, you can use developer tools which come with Google Chrome browser to check your images size before uploading them. If you find out that they are too large, you can have them optimized for use. As a way of getting the best results, you should train those who work for you to always check the image size they are uploading before avoiding inconveniences.

Your 404 pages should not be linked by anyone

Google search console offers you the ability to check your 404 pages whether they are linked to anyone or from anywhere. Therefore, if you’ve any external linking to 404, you should have six it as soon as possible to avoid losing data to eavesdroppers on the internet. SEO in Phoenix Arizona says that this is a vital way to save your page ranking on Google. To be safe, make sure that your 404 URLs are 301 redirected to any of your relevant URL on your site. One good thing about Google is that it always try to sort errors and hence you should have an opportunity to make sure that your external links are safe.

Leverage a video, micro-site or video not found on your main site

You can use articles, micro-sites, and videos to have a lot of attention and awareness on a product you are selling or advertising. However, if the content is hosted using other domains, you may be wasting an SEO opportunity because the content maybe lost with time once the buzz has subdued. Therefore, you should host content from your site to make sure that traffic is pointed towards your site to create awareness or attention. Also, you should find a way to direct the same traffic to your most important landing pages and products too to have alternatives.

Use different forums and social media hubs to get valuable keywords and topics before your competitors

Ana Wilkerson, a search engine optimization technical consultant at Coronation Internet Marketing says “Through different forums or social media accounts, take note of the most recurring keyword to use it on your website or blog to promote your product. You should understand that, having the question or keyword before your competitor gives you an upper hand in leadership as well as traffic which will promote what you are advertising or selling. Also, you can use other keywords which cannot be related to your product because some users may not look for the exact keywords.” You can see how they use a video on their page here

Use rich snippets to increase the visibility of your SERP

Rich snippets are among what most SEO pages are using because they are enhancing visibility on a site and hence most people can see what you are promoting. Most users are pleased with the use of rich snippets, and hence they ate your product and site highly making it have a constant flow of viewers. Coronation Internet Marketing Ltd. says that rich snippets are purely psychotic for a user; they’re going to want to click on the one that looks more interesting. You can also provide product information and review stars on your site to increase your click through rate. However, you should understand that rich snippets do not increase your rankings, but they drive more visitors into your site promoting what you’ve through increased flow.

Use link analysis tools to get overtake your competitor’s best links

You should emphasize on getting a hub which links to multiple competitors instead of acquiring authoritative links. This is one mistake most people do, going for reliable links rather than the hub. A hub is a site that can link out with other major players in a certain niche. A hub is crucial because it works within a certain niche and hence it is easy for one to target certain people or market. A hub could be a review site, a trade magazine a forum or even a blog.

To be a step ahead, you should search for sites which are linking to your competitors’ websites to know which links can link back to you. After establishing that, you may go ahead and reach out for them to further increase your networking. By doing this, you might be getting the easiest link building process because your competitors will have done the hard task of finding the sites which could promote theirs at ease. Also, you might be getting suggestions of some other avenues you should link to or consider in future. This would help you increase your networking and consequently awareness and promotion of your products.

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